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About Us

    Welcome to Hurlbert Toyota Online! Scroll down to read the history of our dealership!

Our Mission
The 1st Hurlbert Dealership, Hurlbert Datsun opened May 20, 1971 in Reading, Massachusettes. Since then, the Hurlbert Family has been committed to treating you the same way they would their own family, friends, neighbors and other valued members of the community.
 They are compelled to conduct business in an environment with uncomplicated pricing structures, no sales or service gimmicks and no hard-sell techniques.
Stop by for a visit and see for yourself! 
Datsun Dealership(2)
Hurlbert Toytoa Dealership

Roy Hurlbert

Jeff Hurlbert
Vice President
Paul and June Hurlbert 1950(2)
Paul & June Hurlbert Circa 1950

Hurlbert History

The Hurlbert tradition of quality service and customer care began back in 1950 when Paul Hurlbert started out as a salesman for a small Mercury dealership in Cambridge, MA. A soon to be married 21 year old US Army veteran, Paul quickly discovered it was not the best time to start a career in the automobile industry. After working as General Manager of the Mercury dealership he went on the road from 1958-1968 for US Rubber (Uniroyal) and continued to develop his skills as a salesman, made important contacts, helped raise his family and eventually rose to the ranks of senior manager.
“I decided I couldn’t ignore the gasoline in my veins anymore. It was time to return to selling automobiles.”
~ Paul Hurlbert
From 1968 through 1971 Paul worked as Vice President and General Manager for a Ford dealership in Somerville, MA. On May 20, 1971 in Reading, MA Paul realized his 20 year dream came true as he opened the doors to his very first dealership, Hurlbert Datsun. Within the first year of operation, Hurlbert Datsun became the number one Datsun dealership in New England! Over the years the Hurlberts moved and soon the Hurlbert name was on dealerships in Massachusetts, Maine and New Hampshire. Eventually all the dealerships were sold with the exception of Hurlbert Toyota.
 “My first job (working for his dad) was cleaning the dealership, followed by cleaning cars, delivering parts and then working in the service department.” ~ Roy Hurlbert
Today Jeff & Roy Hurlbert, two of Paul’s sons, own and operate Hurlbert Toyota located in Epping, NH. They hope to continue improving and holding onto the family values that have kept the Hurlberts' in business for over 40 years!
- + Disclaimers