Hurlbert Toyota

58 Calef Highway (Junctions of Rt. 101 & 125)
Epping, NH 03042
Phone: 888-395-1199
Fax: 603-679-3765

Welcome to Hurlbert Toyota Online! Scroll down to read the history of our dealership!

Our Mission
The 1st Hurlbert Dealership (Datsun) opened May 20, 1971 in Reading, Mass!  Since then, the Hurlbert Family has been committed to treating you the same way they would their own family, friends, neighbors and other valued members of the community.  They are compelled to conduct business in an environment with uncomplicated pricing structures, no sales or service gimmicks and no hard-sell techniques.  Stop by for a visit and see for yourself!

58 Calef Highway, Jct's of routes 101 & 125
Epping, NH 03042


Roy Hurlbert

Jeff Hurlbert
Vice President of Operations

We look forward to serving you soon.
Paul & June Hurlbert circa 1950

Hurlbert History

The Hurlbert tradition of quality service and customer care began back in 1950 when Paul Hurlbert started out as a salesman for a small Mercury dealership in Cambridge, MA. A soon to be married 21 year old US Army veteran, Paul quickly discovered it was not the best of times to start a career in the automobile industry. After working as General Manager of the Mercury dealership he went on the road from 1958-1968 for US Rubber (Uniroyal) and continued to develop his skills as a salesman, made important contacts, helped raise his family and eventually rose to the ranks of senior manager.


“I decided I couldn’t ignore the gasoline in my veins anymore. It was time to return to selling automobiles.” ~ Paul Hurlbert


From 1968-1971 Paul worked as Vice President and General Mgr for a Ford dealership inSomerville,MA. On May 20, 1971 in Reading MA Paul finally realized his 20 year dream as he opened the doors to his very first dealership at Hurlbert Datsun! Within the first year of operation, Hurlbert Datsun became the number one Datsun dealership in New England! Over the years the Hurlberts moved and soon the Hurlbert name was on dealerships in other MA cities as well as Exeter and Stratham, NH. Eventually all the dealerships were sold with the exception of the Toyota dealership which would find a new home in Stratham, NH and then a move to Epping, NH where it currently resides.


“My first job (working for his dad) was cleaning the dealership, followed by cleaning cars, delivering parts and then working in the service department.” ~ Roy Hurlbert


Today Jeff & Roy Hurlbert, two of Paul’s sons, run the newest Toyota dealership located in Epping,NH. They hope to continue improving and holding onto the family values that have kept the Hurlberts' in business for the last over 40 years!

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